Haeundae Beach, Busan,South Korea:

Haeundae District is a gu in eastern Busan, South Korea. It has an area of 51.44 km², and a population of about 423,000. This represents about 11.6% of the population in Busan. It became a division of Busan in 1976 and attained the status of gu in 1980.Haeundae-gu can be reached easily on the subway, Busan Subway Line 2, or by train on the Donghae Nambu railway line from outside of Busan. Both Haeundae subway and train stations are built adjacent to each other.Haeundae is an affluent beach front community that attracts tens of thousands of Korean tourists and foreigners to what many consider to be Korea's best beach. It has been subject to considerable commercial development in the past decades.

Haeundae takes its name from the ninth century Silla scholar and poet Choi Chi-won (literary name Haeun, or "Sea and Clouds"), who, according to a historical account, admired the view from the beach and built a pavilion nearby. A piece of Choi's calligraphy, which he engraved on a rock at Haeundae, still exists.

Haeundae used to be isolated from the large communities in Busan and Busanjin. It remained undeveloped, as did its beach, until the late 1970s and early 1980s. A small number of luxury hotels were constructed when new emphasis was placed on development of the area around the beach after the 1988 Seoul Olympics. More hotels and other tourist facilities have been constructed on the beach-front area since the mid-1990s, and shopping malls and movie theatre complexes have been built in the 'centre' of Haeundae: an area between Haeundae Station and the beach. The area's reputation and prosperity have continued to grow, except briefly during the Asian financial crisis of 1997.

Haeundae's geographical assets, along with its tourist facilities, have led to a regular role as one of the host venues for the annual Busan International Film Festival (BIFF), and Haeundae's Dongbaek Island was the location for the 2005 APEC Conference.

Haeundae New Town , a major commercial and residential redevelopment project begun in 1990, is located in the Jwa-dong area. This area lies in the southern shadow of Jangsan mountain to the north, and is bounded in the south by Haeundae Station on the Dalmaji Gogae line of the Korean National Railroad. Another development project, Centum City, has been ongoing since early 2000 and is now a major feature of Busan. Its BEXCO (Busan Exhibition and Convention Center) has become a popular venue for international conventions and exhibitions. Marine City, located nearby, is constructed on land reclaimed from the sea, and has several huge, high-rise apartment blocks. Additional apartment blocks, the most modern in Busan, are under construction, with water resorts and related facilities, for use by the public, also planned for Marine City.

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